“The business enterprise has two–and only two–basic functions: marketing and innovation.”
“EVEN IF YOU’RE ON THE RIGHT TRACK YOU’LL GET RUN OVER IF YOU JUST SIT THERE.”
– WILL ROGERS
“A person’s gut feeling about a product, service or company.”
– Marty Neumeier (Brand Gap, Zag, etc.)
“The art of marketing is largely brand building.
If not a brand, it will be viewed as a commodity.”
– Phillip Kotler (Author of Marketing 3.0)