SKYLINE 360 BLOG
We all love going to trade shows and seeing the beautiful and creative trade show exhibits on the floor. You may find yourself saying, “I like that!” or “I want us to do something like that.” But, what is it that you “like” about that particular booth? And more importantly, is that appropriate for you and your company?
I have jokingly justified video’s worth a few times, saying “if a picture is worth a thousand words then video must be worth 24,000 words a second.” Even though this is said just to get a rise out of my marketing and photography friends, it got me thinking about the real worth of video.
Skyline 360 recently attended the National Restaurant Association’s NRA Show 2015 at McCormick Place in Chicago back in May. With 2.6 million square feet of exhibit space available, McCormick is a monster of a facility, making it ideally suited for large events. The NRA Show 2015 was no exception.