“EVEN IF YOU’RE ON THE RIGHT TRACK YOU’LL GET RUN OVER
IF YOU JUST SIT THERE.”

– WILL ROGERS

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With over 30+ years of plastic molding experience,
E & O Tool & Plastics, Inc. is a trusted full-service plastic injection molding company with 48 presses in 3 facilities.

However…

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“IF YOU ALWAYS DO WHAT
YOU’VE ALWAYS DONE,
YOU’LL ALWAYS GET WHAT
YOU’VE ALWAYS GOT.”

– HENRY FORD

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Do successful brands ever change or evolve over time?

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SO, WHAT EXACTLY IS A ‘BRAND’?

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BRAND:

“A person’s gut feeling about a product, service or company.”

– Marty Neumeier (Brand Gap, Zag, etc.)

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“The art of marketing is largely brand building.
If not a brand, it will be viewed as a commodity.”

– Phillip Kotler (Author of Marketing 3.0)

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MARKETING 1.0

WHAT

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MARKETING 2.0

HOW

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MARKETING 3.0

WHY

THE PLASTICS COMPETITIVE LANDSCAPE

THE CURRENT E&O LOGO/BRAND

E & O is at a crossroads. Due to recent changes with some notable clients and thus impending potential for further brand exposure… at a minimum, we internally agree the current brand visuals are overdue for a major upgrade. At a minimum, our brand visuals need to stand out yet resonate with our industry and our clients (and future clients). At our core, we are problem solvers. We create custom solutions. Do our brand visuals reflect what we do? or the value we provide? Do we really even have “brand visuals”?

But, beyond that… should we look deeper? Should we go further? Is the time right to re-evaluate the entire brand and position in the market/industry? What can we do to maximize the current opportunity and “seize the day”.

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