E & O is at a crossroads. Due to recent changes with some notable clients and thus impending potential for further brand exposure… at a minimum, we internally agree the current brand visuals are overdue for a major upgrade. At a minimum, our brand visuals need to stand out yet resonate with our industry and our clients (and future clients). At our core, we are problem solvers. We create custom solutions. Do our brand visuals reflect what we do? or the value we provide? Do we really even have “brand visuals”?

But, beyond that… should we look deeper? Should we go further? Is the time right to re-evaluate the entire brand and position in the market/industry? What can we do to maximize the current opportunity and “seize the day”.