The Art & Science of BehrExhibit theme, pre-show & at-show marketing
The Behr team was introduced to Skyline 360 through Skyline’s Orange County office and asked us to help develop a plan for an interactive experience in their booth at the International Builders Show in Las Vegas. We brainstormed with Skyline’s Custom Exhibit Design team and came up with a concept where Behr could engage their customers at the show with five distinct hands-on and demo areas within their booth. Skyline 360 took these ideas and developed a full creative presentation that included The Art & Science of Behr theme graphics – and Behr loved it!
While the exhibit team took the theme and created the 50’x50’ custom booth, Skyline 360 continued to work with Behr in developing a marketing campaign around The Art & Science of Behr to drive visitors to attend and engage. We developed a gamification plan to encourage visitors to participate in all five interactive areas at the booth for a chance to win prizes. Pre-show emails, print ads, on-site banners and signage, video animation, and QR code and microsite web pages tied the entire campaign together and drew attention to Behr as a key exhibitor at IBS.
Skyline 360 also created a second theme and promotional materials for Behr’s VIP party during the show. The old-school Vegas vibe was presented in custom invitations and event signage for this exclusive VIP event.