Brand Refresh Wednesday: Southwest Airlines

Brand Refresh Wednesday: Southwest Airlines

Southwest Airlines just announced a full brand/identity refresh, by Lippencott. Overall it's a nice improvement over the stale, 90's feeling previous identity. At first the heart feels a bit disconnected and random but when you discover it harkens back to the original Southwest Airlines logo from 1967 it makes more sense and adds a nice touch of heritage.Click Here
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