DISCOVERY 1.5
(RESEARCH AND TRENDS)

“EVEN IF YOU’RE ON THE RIGHT TRACK YOU’LL GET RUN OVER IF YOU JUST SIT THERE.”

– WILL ROGERS

OVERVIEW

Since 2005 TYTAN International has developed and distributed high quality packaging, wrapping and protective solutions for agricultural and industrial markets nationwide.

To date, TYTAN has been relatively successful with little, limited or no marketing. The success they have experienced speaks to the strength of their products, the responsiveness of their customer service, the experience of their sales force and also the timeliness of their delivery process. However, they have identified a current plateau to be overcome and surpassed with a brand “refresh” along with increased marketing support, including: new logo, tagline, colors, branding visuals, photography, website and other expanded marketing possibilities.

Current value that TYTAN provides:

  • High quality products
  • Truly nationwide (28+ distributors)
  • Faster shipping (multiple strategically located warehouses)
  • Superior customer service
  • Highly experienced and educated sales force

Descriptors

  • high quality
  • fast
  • responsive
  • friendly
  • customer focused
  • confidence
  • single-source

Specialties

  • Baler twine and wire
  • Net/Bale wrap
  • Silage containment
  • Tarps and tape
  • Rubber bands, strips, straps and rope
  • Various rope and twine solutions
  • Industrial seals, straps, ties, flags, films and more

WHAT EXACTLY IS A BRAND?

BRAND:

“A person’s gut feeling about a product, service or company.”

– Marty Neumeier (Brand Gap, Zag, etc.)

WHAT’S YOUR REACTION TO SEEING EACH OF THE ABOVE LOGOS?

HERE’S HOW THEY (AND OTHERS) GOT THERE

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

– Maya Angelou

The mind can be convinced but the heart must be won…

People don’t buy WHAT you do, they buy WHY you do it.

– Simon Sinek (Start With Why)

START WITH WHY

 (THE GOLDEN CIRCLE)

goldcircle04_whyhowwhat

startwithwhyWhen the Skyline 360 team first discovered Simon Sinek’s Golden Circle, as he so eloquently describes in his Start With Why book and Tedx Presentation, it resonated with us so much that we knew it had to be part of our own methodology. We use it not just in how we market ourselves, but as a subliminal part of how we take our clients’ brands to the next level. Whenever possible we directly integrate this concept into our discovery and brand-bulding strategy solutions.

While we would like to follow this methodology on every project, we recognize that often times aggressive project timelines and modest budgets do not allow for a client to take a step back and examine their entire organization’s business and marketing approach. We do, however, believe that it is a crucial step in truly moving a brand to the next level.

In the essence of time, we will not go into details about it here but if there is interest in learning more, we will be happy to elaborate and hopefully work with you to discover your “why”.

“The art of marketing is largely brand building.
If not a brand, it will be viewed as a commodity.”

– Phillip Kotler (Author of Marketing 3.0)

MARKETING 1.0

WHAT

MARKETING 2.0

HOW

MARKETING 3.0

WHY

CONTACT US
TO CONTINUE THE DISCUSSION

ERIC WEBBER
– Director of Sales, Skyline E3

EricW@skylinee3.com

913.599.4787

http://www.skyline-events.com

NATALIE JEDLENSKI
– Project Manager, Skyline 360

nataliejedlenski@skyline.com

651.234.349

http://www.skyline-events.com