Love them or hate them, hashtags are everywhere. While they are used and often abused in many ways, hashtags can be a great marketing tool to build brand awareness and customer engagement – especially at an event like a trade show, product launch, conference, meeting or live promotion.
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We all love going to trade shows and seeing the beautiful and creative trade show exhibits on the floor. You may find yourself saying, “I like that!” or “I want us to do something like that.” But, what is it that you “like” about that particular booth? And more importantly, is that appropriate for you and your company?
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On rare occasion in our careers, we are given the opportunity to make a huge difference. When you get that opportunity, act upon it and see immediate results…well, it just doesn’t get much better than that.
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